American Modern Launches New Digital Toolkit to Help Insurance Agents Optimize Social Media Efforts
“Social to Go” Website Provides Digital Expertise, On-Demand Content Designed to Enhance Agents’ Marketing Efforts, Facilitate Customer Interaction
American Modern, a leading specialty residential and recreational insurance solutions provider, recently announced the launch of Social To Go, a new online toolkit built to give agents everything they need to create, optimize and fuel their social media strategy. As agents have shown an increasing desire to enhance their online business presence, the toolkit is a quick and easy one-stop-shop for everything they need to master social media without taking away from their day-to-day.
“Having an active and engaging social media presence has become increasingly important for agents as more consumers are spending their time online, given the ongoing effects of the COVID-19 pandemic,” said Kevin Morreale, Chief Sales and Marketing Officer at American Modern. “Agents are looking for guidance on how to grow their online presence to effectively retain and grow their customer base, and this social media toolkit provides them with the resources they need to enhance both their digital presence as well as their business overall.”
Designed with the user experience in mind, Social To Go helps agents, with varying levels of social media experience, quickly find educational resources to help them feel more comfortable with using social media, including ready-to-go content needed to interact with customers and tips on enhancing social media strategy. Social To Go is divided into four key strategic steps that make the social media learning journey easier for agents:
- Start: provides educational resources on the beginner basics of social media, such as how to identify the appropriate social media platforms for their audience and tips on writing copy for social content
- Plan: once the basics of social media are understood, agents can view a timely content calendar with relevant seasonal content for their channels, featuring both insurance and non-insurance related topics
- Find: with just a few clicks, agents can quickly find the social media content that aligns best with their customers’ varied needs and interests and post it directly to their channels, such as Facebook, Twitter and LinkedIn.
- Grow: those agents who have mastered the social media fundamentals can browse strategic insights from social experts on topics such as leveraging analytics and being smart about paid social, in order to develop their own social strategy
“Our goal with Social To Go is to continue to arm our agents with the valuable digital tools they need to successfully engage their customers and prospects in this current market, while creating an experience that is universally simple and easy to navigate for all skill levels,” said Morreale.
Agents can access Social To Go by visiting https://amig.com/socialtogo/