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American Modern Launches Innovative Augmented Reality Experience to Educate and Engage Agents on Residential Property Solutions

by American Modern February 17, 2021

American Modern, a leading specialty residential and insurance solutions provider, has launched 3DYes!, a new augmented reality (AR) experience for agents to learn about the company’s suite of residential products. This innovative application of AR technology to the agent product education process stands out in the industry, and ultimately supports the agent in selecting the most appropriate residential coverage for their customer’s needs.

“American Modern is committed to innovation and we’re always thinking of new ways to engage our agent audience and help them get to know our products better,” said Kevin Morreale, Chief Sales and Marketing Officer at American Modern. “Agents want information that helps them do their jobs faster and more effectively, and they want it presented in fun and interesting ways. As our phones have become ever-present parts of our lives, augmented reality gives us the opportunity to better support our agent partners and help them get to know our robust residential product suite.”

Built on Facebook’s Spark AR technology, 3DYes! features a voiceover and on-screen instructions that guide the users through every step of the experience, so agents can easily engage via their smartphones or tablets. Using descriptive and interactive visuals the experience goes beyond traditional marketing materials and helps both new and tenured agents become better familiar with residential product differences so they can provide the best coverage guidance to customers.

“We wanted to give our agents an experience that moved them past simply looking at typical marketing material and added a fun element of gamification through a simple quiz,” said Morreale. “We know agents like to share, too, so developing 3DYes! using Facebook’s Spark AR platform helps create a seamless experience between the game and being able to share their learnings.”

Check out 3DYes! for yourself (note: you will need the Facebook app on your phone to view):

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American Modern

American Modern

American Modern is a widely recognized specialty insurance leader that delivers products and services for residential property--like manufactured homes and specialty dwellings--and for consumers in the recreational market, including owners of boats, personal watercraft, classic cars, motorcycles, ATVs and snowmobiles. For more information, visit www.amig.com.