If you are at all a fan of adventure sports, listen up! Off-roading is a recreational powersport exploding in popularity in America, and you simply can’t hit the pavement or the field without an ATV or UTV. That’s why American Modern® wants you (and all of our agents), to take advantage of this growing market, so you can learn how to safeguard your clients’ wildest adventures.
Most of you have heard about the “Sharing Economy.” But what is it, really? And more importantly, what does it mean to you, the insurance agent? Simply stated, the Sharing Economy is a set of new solutions to old challenges that allows many companies to provide products and services in a manner that’s more efficient and in line with the way consumers live today.
Case in point – more and more people are using Uber®, Lyft®, Zipcar®, and Airbnb®. A big driver is that more of the economy is being propelled by people who are comfortable with owning less and operationalizing a digital purchasing experience to augment their lifestyle. And since most people have tiny, high-powered computers at their side at all times, a Brookings Institute study, predicts the sharing economy to grow by up to $335 billion by 2025*.
One proven way to make your clients trust your working relationship is the ability to tell them an engaging and relevant story. Use an easy-to-follow narrative story where someone with a similar problem found a solution in your business. This engages your client in a conversational, comfortable, but focused way. The more masterful your storytelling can be, the more connected your clients will become to you and your business.
Stories and Statistics
Humans are wired to follow stories. Businesses are built to run on numbers. Engaging in both with your customers can make sure they leave your meeting with a meaningful takeaway.
According to a study at Stanford University, statistics paired with stories yielded a 70% retention rate. This is HUGE! Think of all the moments someone is selling to you and how much information you retain. By pairing the data with a narrative about a similar client in your area, your customers are drawn in substantially deeper than if you just handed them the numbers. Continue reading “How a Good Story Can Help Grow Your Business in Big Ways”
Every March, the housing market wakes up from its winter downtime, and more properties go on the market than any other time of year. Whether your client occupies the home, is renting it out long-term, or as an AirBNB, you can make the most out of this time of year by insuring all types of residential properties. Continue reading “Spring into “YES” with a solution for harder-to-place Residential Risks”