Summer is here and, in many areas of the country, the temperatures continue to rise. Looking for new ways to beat the heat? A smart thermostat might be the right solution: it can help cool off your house and save money on your electric bill.
In Hurricane Sandy’s aftermath, classic-car collectors learned some valuable lessons. American Modern® wants to impart those lessons onto all of our agents so you can help your customers plan ahead as the two most critical storm months, August and September, approach. The following tips will guide your customers to better protect their rides from hurricanes that may barrel through.
The collector vehicle market is as strong as ever amongst older collectors and becoming more mainstream with younger generations too. To understand this distinct market and know how to navigate the proper coverage plans, listen to the experts in the collector vehicle industry. They know the state of the collector car market best and what the near future holds.
With the first day of summer approaching, there’s no better time to start tackling some home maintenance projects. There are all sorts of things you can do to spruce up your home while the weather is warm, but we came up with a list of the most essential maintenance tips to get you started.
Now that summer is in full swing, it’s likely that your customers are spending a lot of time cooling off by the pool. Here are some pool safety tips you can share with them to help keep their backyard oasis secure and safe. Continue reading “Prepare Your Pool for Child Safety”
Since 1984, Colorado State University (CSU) has released its initial predictions for the upcoming season, which is fast approaching and spans June 1st to November 30th. Their reputable forecast is expecting a total of 14 named storms, of which 7 are expected to become hurricanes (and 3 are expected to be major hurricanes), which is slightly above the long-term average. That’s also 14 reasons to prepare your clients now before a storm strikes.
With hurricane winds blasting at 74 mph or higher, they form undetected over warm ocean waters and strike on land in an instant, pushing walls of ocean water ashore. One thing every American Modern® agent should be skilled at is managing surprises before they turn into catastrophes.
So, why are hurricanes such a huge menace anyway?
If you are at all a fan of adventure sports, listen up! Off-roading is a recreational powersport exploding in popularity in America, and you simply can’t hit the pavement or the field without an ATV or UTV. That’s why American Modern® wants you (and all of our agents), to take advantage of this growing market, so you can learn how to safeguard your clients’ wildest adventures.
Now that the weather is nice, collector car owners everywhere are itching to take their showpiece for a joyride. Before they do, here are a few tips you can share with them to make their first cruise of the season one they will remember – in a good way!
Most of you have heard about the “Sharing Economy.” But what is it, really? And more importantly, what does it mean to you, the insurance agent? Simply stated, the Sharing Economy is a set of new solutions to old challenges that allows many companies to provide products and services in a manner that’s more efficient and in line with the way consumers live today.
Case in point – more and more people are using Uber®, Lyft®, Zipcar®, and Airbnb®. A big driver is that more of the economy is being propelled by people who are comfortable with owning less and operationalizing a digital purchasing experience to augment their lifestyle. And since most people have tiny, high-powered computers at their side at all times, a Brookings Institute study, predicts the sharing economy to grow by up to $335 billion by 2025*.
One proven way to make your clients trust your working relationship is the ability to tell them an engaging and relevant story. Use an easy-to-follow narrative story where someone with a similar problem found a solution in your business. This engages your client in a conversational, comfortable, but focused way. The more masterful your storytelling can be, the more connected your clients will become to you and your business.
Stories and Statistics
Humans are wired to follow stories. Businesses are built to run on numbers. Engaging in both with your customers can make sure they leave your meeting with a meaningful takeaway.
According to a study at Stanford University, statistics paired with stories yielded a 70% retention rate. This is HUGE! Think of all the moments someone is selling to you and how much information you retain. By pairing the data with a narrative about a similar client in your area, your customers are drawn in substantially deeper than if you just handed them the numbers. Continue reading “How a Good Story Can Help Grow Your Business in Big Ways”