April 6, 2005 Tip 71: 'Identity Fraud Expense Coverage' Can Help You Deliver Added Value to Your Customers Selling is all about finding a customer's relevant human need, and then satisfying it. Sometimes the need centers on efficiency. Sometimes on affordability. And, at other times, on a customer's concerns or fears. One of those fears is identity theft. Unless you've been living on a desert island in the South Pacific, you've probably seen news reports about it...and so have your customers. It's a big concern to many of them. In fact, our research shows that it's a key reason why many people simply don't trust electronic transactions...and why others shred everything with their names on it. With our new Homeowners Policy for Manufactured Homes, where filed and approved, you've got a tool to meet that very real human need. Our policy offers optional Identity Fraud Expense Coverage. It's a great way to add value to what you’re offering...both for current and prospective customers...by packaging in an extra measure of peace of mind. And, you can never get too much of that!